Insurance Companies are not allowed to make a profit- This makes sense to me. Reducing that overhead will reduce overall healthcare expenses. And for those of you that think it will stifle competition, just because a company is non-profit doesn't mean you don't take home a nice paycheck.
Healthcare services must provide disclosure- Look, I don't want to take the free market out of the healthcare system; I am a capitalist and believe the free market is responsible for the absurdly high standard of living most Americans, including myself, enjoy today. But how is the free market supposed to work when I have no idea how much I am spending for the services I am consuming? I demand disclosure! When I closed on my house, I signed hundreds of pages all making sure I knew what exactly how much I was spending. Funeral homes are required to have up-front pricing as well. In all honesty, I want hospital to have back-lit menus like McDonalds and if I require custom work, I want a price quote before I say "Okay".